We discuss industrial design with Davide Radaelli, designer, entrepreneur, and university lecturer.
Davide Radaelli Design Studio, based in Milano (Italy), provides a multidisciplinary design and communication consultancy for international brands in the fields of product design, exhibit and interior design, graphic design, and art direction. Some works of ours have been published by international press and exhibited in design shows all around the world. Davide has also been member of several international design competitions.
Davide Radaelli is owner and creative director of the Italian stationery brand Writeground, established in 2016 with the purpose of developing high-end products dedicated to drawing and writing. Beside being a designer and an entrepeneur, Davide Radaelli has worked as set designer for commercials and movies and he is also a lecturer in some design schools (Politecnico di Milano, poli.Design, Istituto Marangoni).
Hello! From Washington, DC.
This is Episode 11. On this episode we will discuss industrial design with a designer, entrepreneur and university lecturer.
Industrial design is a singular part of intellectual property where singularity in the design equals originality. Thanks to industrial design, we have exclusivity on industrial items and in artisanal ones. What is protected is the esthetics of the items, not any technical functionalities. For that, we have the patent system. To enjoy exclusivity, you must register the industrial design and comply with novelty and singularity conditions. On novelty, you may remember what we say about this condition for patents on Episodes 1 and 5. The novelty in broad terms means a design that has not been disclosed to the public. On singularly, this condition demands that the design impresses the general public differently, always taking into account the designer's liberty at the moment of the creation. If the design is a table, the designer must include some support or stand for the table. Now let's hear our guest.
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